Successful participation in trade fairs
Trade fairs have by far the widest range of functions of all marketing in- struments at the disposal of companies. They are used to drum up business and shape the company's image, as well as for professional networking, searching for business partners or market research
That is why trade fairs have not lost their significance even in the online age. Many exhibitors are now pursuing even more objectives at trade fairs than they did years ago, after the first dramatic years of the Covid-19 pandemic. And enhancements in digital technology further increase the reach of trade fair activities.
You can achieve maximum success at trade fairs by optimally preparing yourself and selecting the right trade fairs to attend, i.e. those that best meet your company's goals. The strong competition in many sectors is par- ticularly evident at the German trade fairs, because it attracts the attention of the world market to a greater extent than many other locations.
Read here what you need to consider and how you should plan your trade fair appearance:
