<font color="#000000">Situated at the heart of Europe and in the middle of the European single market, Germany has always been a commercial hub for trading between East and West and North and South. Today, Germany is one of the world’s leading exporting nations, with imports and exports totalling more than 2,000 billion euros.</font>
For the trade, information is just as important as the goods themselves. More and more products need explaining and with so many choices available making a decision becomes more difficult. Thus, exchanging information and establishing trust become increasingly important.
Establishing leads and cultivating relations is essential. And what better place to do so than at trade fairs and exhibitions, in direct conversation with all the right business partners?
World´s leading trade fairs
Specialist trade fairs in Germany are where the industry meets, and the opportunities they offer are almost unlimited. More than half of the world’s leading trade fairs take place here. Germany as a trade fair venue is synonymous with tradition and dynamic progress alike. Outstandingly organised event programmes that are tailored to the industry’s needs are constantly adapted to fluctuating markets and technological change.
Supporting conferences provide additional information on standards and trends, applications and solutions. The payoff from these sophisticated trade fair concepts is how well they are received by the industries in question, by small and large enterprises alike, both at home and abroad.
Trade visitors come for the products and services from around the world and exhibitors are able to address a large segment of their potential customers. Specialist trade fairs and their international dimension are responsible for creating expert knowledge around the world. Business conducted between third parties, e.g. foreign companies who engage with foreign customers, has always been a significant aspect of German trade fairs.
Regional exhibitions create market opportunities in many places as well. Their visitors come from clearly defined regional areas, in contrast, their exhibitors come from all over Germany and from abroad, this applies in particular to regional specialist trade fairs.