Trade fair participations are one of the most important instruments within a company's marketing concept. At the same time they have a positive economic impact on the respective city, region and country in which they take place.
Every year trade fairs boost German economic output by EUR 23.5 billion. They also ensure that 226,000 people have full-time jobs.
Furthermore, trade fairs generate EUR 3.8 billion in taxes at federal, state and municipal level.
Thus, besides fulfilling their main purpose of providing a marketplace and transparency for supply and demand in individual sectors, trade fairs also have a considerable overall economic impact.