German trade fair industry

German trade fair industry

The trade fair centre Germany is No. 1 worldwide in the conduct of international trade fairs. Of the leading global trade fairs of the individual sectors, around two-thirds are held in Germany.

The German trade fair industry has achieved its high level of economic importance because it is a part of the market economy and thus competition-oriented. For decades, the trade fair industry has been free of legislative regulations with respect to market access for organizers or the foundation of new events. The resulting intensive competitive situation has made a decisive contribution to the internationally respected high quality of German trade fairs.

Furthermore, it has developed a range of trade fairs, which are oriented towards the long-term requirements of industry and are further developed in close consultation with the participating sectors. The consequence is, measured against other industrial nations, an extremely high number of internationally leading trade fairs which are of exceptional importance for German and foreign exhibitors and visitors.

German trade fair competence

  • Intensive competitive situation
  • High level of professionalism
  • Global exhibitor and visitor marketing
  • Internationality
  • Long-term cooperation of market partners
  • Leading standard in trade fair service
  • Location at the heart of Europe
  • Leading quality of exhibition centres and infrastructure
  • Excellent price / benefit ratio